WHY PODCASTING? First though, why podcasting? When I mentioned podcasting to my wife, her immediate reaction was “that’s so 2006.” But with the web so crowded with Tweets, pins, status updates, and blog posts, I have been obsessed with how video and audio help establish a really personal connection between people online.

As I researched podcasting, I heard again and again of the power of “being in someone’s head” for the length of a 30 or 40 minute podcast… that while they jogged or commuted into work, you had their undivided attention. In a crowded world, this is an uncrowded channel.

Why is TV still so powerful? Because people connect with eyes and voice. If you are vlogging or podcasting, you learn how personal people feel their connection is to you. People may feel they know you, just because they have followed your podcast or vlog for a long time. Blogging… similar, but without the eyes and the voice… the connection may not be so pronounced.

PODCASTING HARDWARE With most modern computers, you can create a podcast with no additional specialized equipment. There is a microphone built right into your laptop or desktop, and there are plenty of free programs to get started.

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